Why should agriculture, forestry and fishing companies convert themselves into email intelligent enterprises?

Generating quality leads and gaining new customers during the economic downturn remains both a top goal and a top challenge for agriculture, forestry and fishing industries.

A recent survey revealed that three out of the four marketers voted for email marketing as the most effective channel for generating quality leads. More than half (55%) of the survey respondents have allocated more dollars for adding email intelligence to their current database.